Naturally inspired to thrive
New Shoots is an early childcare community with purpose-built & designed centres; created in collaboration with architects, spatial designers, engineers, landscape architects and early childhood professionals in order to create environments inspired by nature, where children, parents and teachers could feel inspired, nurtured and thrive. While their architecturally award-winning centres were getting recognised as best in class, the brand’s identity felt dated and no longer reflected their physical enviroments, or their vision for the future.
We were approached to develop a new brand platform and refreshed visual identity for the brand. Utilising our platform process, we undertook workshops to develop a distinct proposition that reflected the nature of the centres, while being child and community-focused.
The proposition 'Naturally Inspired to Thrive' was developed - speaking directly to the benefit of being part of an exciting and modern environment, while tapping into what families want for their child's development.
Our refreshed logo uses a modern, clean sans serif word mark – crafted to feel inspiring and approachable. Cleverly incorporating a graphic brand icon (referred to as the Thriving Shoots), resembling plants rising up from the ground. These ‘Thriving Shoots’ represent the children and people that make up the New Shoots community, growing together side by side; nurtured, supported and inspired to naturally thrive.
We complimented the new logo with a colour palette drawn from nature and their award-winning centres, together with a stylised geometric aesthetic flowing harmoniously throughout all iconography and illustrated assets.
The result is a warm and engaging new identity for the brand, which not only now aligns with their architecturally award-winning centres, but reflects the true values of the brand. It’s a change which has been embraced by the business and its community, and is being rolled out nationally across the centres.
