Sealord’s extensive product range needed a strong look and architecture that could work for both premium and everyday ranges in fresh, frozen and ambient categories, whilst delivering the overall idea of real seafood made simple.
Unified’s was instrumental in creating a look that a look that delivers to the brand purpose whilst managing a large portfolio across categories. The photography (shot by Kieran Scott) plays an integral role in capturing the idea with beauty and a natural, simple execution that is fitting for this iconic New Zealand brand.
Since its launch sales have increased by 20% and brand love has increased to 144 – the highest level since tracking began.
© Unified Brands Limited